Mike Elms
Mike has more than 40 years’ experience in business, marketing and advertising. As UK CEO of two major ad agencies, Ogilvy & Mather and Tempus Group plc, he has worked with a wide range of blue-chip companies at C-Suite level, including: Unilever, Nestle, Ford, Mercedes, Chrysler, DHL, Shell and Guinness.
He now runs his own management consultancy supplying strategic business and marketing advice, together with Non-Executive Director input to start-up companies in the marketing, communications and leisure sectors.
An active Christian, Mike is Chair of Trustees at Christian Publishing & Outreach. Previously he has been Vice Chair at ChurchAds.Net, creators of the long-running ‘Christmas Starts with Christ’ advertising campaign. He has worked with several major Christian organizations, including MAF and TWR Radio; and has been an Anglican Churchwarden and a Baptist Deacon. An experienced lay preacher, he has also contributed to ‘Thought for the Day’ on Radio Kent.
Mike has now turned his hand to writing. ‘Parables: Rewired’ is his first book, and he is currently working on his second: ‘Proverbs: Restitched in Time’.
In his leisure time, he has run 21 marathons and gained a private pilot’s license.
He is married to Valerie, and they have three daughters & four grandchildren.
Jesus Unbranded Bundle (Paperback)
Stories without Spin & Stories with Bite
Jesus was passionate about getting his message across.
We can see his frustration as even his closest followers struggled to get it: "You of little faith, why are you talking among yourselves about having no bread? Do you still not understand.... How is it you don’t understand that I was not talking to you about bread?" (Matthew 16: 8,9,11)
To remedy their lack of understanding, Jesus used props and storylines drawn from everyday life. Things that were culturally relevant. Stories that true faith-seekers could understand and relate to.
This begs a question: If Jesus were telling these stories to us today, here, and now, would he not realize that we are unfamiliar with the way of life of a first-century, middle eastern agricultural society?
Of course, he would. So, surely, he would create and relate stories rooted in the 21st-century? In the Americas, Europe, Asia, Africa, Oceania, he’d find similar cultural touchpoints, so keen is he that all grasp his message and have an opportunity to respond to his claims. He would draw upon modern-day commerce, entertainment, media, technology, sport, medicine, and social protocols, and he would use them as physical, everyday analogies and storylines to communicate his eternal, spiritual themes.
He would keep the themes and messaging of the stories unchanged. But he would wire his words into today’s world. This is the authors' purpose in writing this book: Keeping the Stories of Jesus Alive!
Jesus Unbranded Volume 1 (Paperback)
Stories without Spin
Jesus was passionate about getting his message across.
We can see his frustration as even his closest followers struggled to get it: "You of little faith, why are you talking among yourselves about having no bread? Do you still not understand.... How is it you don’t understand that I was not talking to you about bread?" (Matthew 16: 8,9,11)
To remedy their lack of understanding, Jesus used props and storylines drawn from everyday life. Things that were culturally relevant. Stories that true faith-seekers could understand and relate to.
This begs a question: If Jesus were telling these stories to us today, here, and now, would he not realize that we are unfamiliar with the way of life of a first-century, middle eastern agricultural society?
Of course, he would. So, surely, he would create and relate stories rooted in the 21st-century? In the Americas, Europe, Asia, Africa, Oceania, he’d find similar cultural touchpoints, so keen is he that all grasp his message and have an opportunity to respond to his claims. He would draw upon modern-day commerce, entertainment, media, technology, sport, medicine, and social protocols, and he would use them as physical, everyday analogies and storylines to communicate his eternal, spiritual themes.
He would keep the themes and messaging of the stories unchanged. But he would wire his words into today’s world. This is the authors' purpose in writing this book: Keeping the Stories of Jesus Alive!
Jesus Unbranded Volume 2 (Paperback)
Stories with Bite
Jesus was passionate about getting his message across.
We can see his frustration as even his closest followers struggled to get it: "You of little faith, why are you talking among yourselves about having no bread? Do you still not understand.... How is it you don’t understand that I was not talking to you about bread?" (Matthew 16: 8,9,11)
To remedy their lack of understanding, Jesus used props and storylines drawn from everyday life. Things that were culturally relevant. Stories that true faith-seekers could understand and relate to.
This begs a question: If Jesus were telling these stories to us today, here, and now, would he not realize that we are unfamiliar with the way of life of a first-century, middle eastern agricultural society?
Of course, he would. So, surely, he would create and relate stories rooted in the 21st-century? In the Americas, Europe, Asia, Africa, Oceania, he’d find similar cultural touchpoints, so keen is he that all grasp his message and have an opportunity to respond to his claims. He would draw upon modern-day commerce, entertainment, media, technology, sport, medicine, and social protocols, and he would use them as physical, everyday analogies and storylines to communicate his eternal, spiritual themes.
He would keep the themes and messaging of the stories unchanged. But he would wire his words into today’s world. This is the authors' purpose in writing this book: Keeping the Stories of Jesus Alive!